Your website has three jobs. Get found on Google. Get quoted by ChatGPT. Get somebody to actually pick up the phone.
Most sites are failing at least one of them. Most owners have no idea which one.
An agency will happily find out for you. It takes them a couple of weeks, billed by the hour, and the invoice has a comma in it. Funny how that works. Or you can hand the job to Claude, go get a coffee, and come back to a prioritized fix list. Here's exactly how, with the prompts I use and a real example from my own site.
Found, Quoted, Converted
Three acronyms. Stay with me.
Found is SEO. Search engine optimization. Can Google find you, understand you, and rank you above the other guys? This is the one everybody has heard of and nobody has checked since 2019.
Quoted is AEO. Answer engine optimization. Your customers are asking ChatGPT, Claude, and Perplexity who to hire. Google is answering with AI Overviews before anyone scrolls to a link. If your site doesn't clearly answer the questions people ask, the AI quotes your competitor instead. Nobody can guarantee an AI will cite you. You can make it a lot easier for it to.
Converted is CRO. Conversion rate optimization. SEO gets people through the door. CRO gets them to the register. If 1,000 people visit and 10 book a call, that's 1%. Get it to 2% and you just doubled your leads without buying a single extra click.
Before you start
Two minutes of prep.
First, go to pagespeed.web.dev, run your homepage, and screenshot the results. Claude reading your site can guess at speed. Google actually measures it. Trust the stopwatch, not the guess.
Second, open Claude, make sure web search is on, and run every prompt below in the same chat. Order matters. The setup prompt tells Claude who you are. The fix list at the end ranks everything it found. Skip the setup and you get generic advice. Skip the order and you get a ranking of nothing.
The five prompts
Copy them. Fill in the brackets. Paste them in order.
1. Setup
This is the one people skip, and it's the one that matters most. Claude can't judge whether your site converts if it doesn't know what a conversion is.
I'm going to have you audit my website. My business: [what you sell], to [who], in [where]. A win on my site is [a call, a form, a purchase]. My main competitors are [2 or 3 URLs]. For every prompt in this chat, only report what you actually checked. If you couldn't see something, say so instead of guessing. Plain English.
That line about only reporting what it checked? Keep it. It's the cheapest insurance against confident nonsense you'll ever buy.
Here's mine for MOX3:
I'm going to have you audit my website. My business: MOX3, an AI-accelerated custom software development agency. We build custom software on a fixed-price, outcome-based model for established, operational businesses whose software has to match how the work actually gets done. We're based in Orange County, California. A win on my site is booking a call. My main competitors are competitor-one.com, competitor-two.com, and competitor-three.com. For every prompt in this chat, only report what you actually checked. If you couldn't see something, say so instead of guessing. Plain English.
Don't know who your competitors are? Ask Claude who shows up when a prospect searches for what you do. That's how I picked mine. One is the local fight, one sells the same fixed-price pitch, and one owns the construction niche. Swap in anyone you actually lose deals to.
2. Found (SEO)
Attach your PageSpeed screenshot with this one.
Audit [your website URL] for SEO. I've attached my PageSpeed Insights report. Check title tags, meta descriptions, heading structure, image alt text, and internal links. If you can't see any of these in the page code, tell me which ones. Tell me what the speed scores mean and which problems actually cost me rankings or customers. For everything you find, tell me what's broken, why it matters, and how to fix it. Flag anything I'd need a developer for.
3. Quoted (AEO)
Look at [your website URL] the way an AI assistant would. Do my pages clearly answer the questions customers actually ask? Do I have schema markup and FAQ content? If you can't see the page code to check schema, say so. Is it obvious who I am and why I'm credible? List the 5 questions my customers are most likely to ask an AI, and tell me whether my site or a competitor's answers each one better.
4. Converted (CRO)
Review the homepage of [your website URL] as a first-time visitor who has never heard of me. In 5 seconds, can you tell what I sell and who it's for? Is the next step obvious? What would make you hesitate or leave? Check my calls to action, trust signals like reviews and testimonials, and anything that adds friction. Then compare me to my competitors. Where are they beating me? Be blunt.
5. The fix list
Based on everything you found, give me the top 10 fixes ranked by impact. For each one, tell me how hard it is, who should do it (me, my marketing person, or a developer), and what result to expect. Save it as a report I can hand to my team.
Findings are trivia. A ranked list with an owner next to each item is a plan.
76 to 100 Before Lunch
So I ran the SEO prompt on my own site. Here's what it found.
The sharpest finding was embarrassing. On a phone, my homepage was a blank white screen for 4.2 seconds. The page didn't work slowly. It just didn't show up. A chain of fonts and stylesheets was loading one after another while visitors stared at nothing. Four seconds doesn't sound like much. Ask anyone who sat through a dial-up handshake waiting for AOL to say "Welcome."
This is the same homepage with a testimonial bragging about how I boosted a client's PageSpeed scores. My own score? 76. The cobbler's kids have no shoes.
I ran PageSpeed at 8:12 in the morning. I fixed it. I ran it again at 11:16.
| Before | After | |
|---|---|---|
| Performance score | 76 | 100 |
| First thing on screen | 4.2 s | 0.9 s |
| Main content loaded | 4.2 s | 1.9 s |
Three hours. Perfect score. That's the whole pitch for this process.
Now the miss. Claude also told me my homepage never mentions the industries I serve, and that nobody on Earth searches for the word "unstuck." Both true. The textbook answer is to cram keywords into my headline. But that headline is my positioning. I solve the business problem, not the industry template, and it filters out the people I don't want to work with. Rank higher or stay sharp? No audit tool can make that call. I'm still chewing on it.
AI does the first 80% of an audit. The checklist part. The part agencies bill you 20 hours for.
The last 20% is still yours. Claude will tell you your headline is vague. It won't know that your best customers never read headlines because they come from referrals. It'll tell you to add an FAQ. It won't know which questions your sales team actually hears on the phone every week.
AI amplifies expertise. Hand this fix list to someone who doesn't know what render-blocking means and you'll get "fixes" that break the site faster than it was broken before. Your lawyer uses AI. You still have a lawyer. Same deal here. Let the machine do the looking. You make the calls.
Need help with your own build? See how MOX3 works with founders, or read Vibe Coding, my free book on shipping software with AI.